Scaling Bitcoin Mining Strategy and Cost Efficiency | MARA

In this short video, MARA explains how its growth strategy has evolved from an asset-light model focused on speed to a more vertically integrated approach that owns and operates key sites. By acquiring facilities like the Garden City site for less than greenfield build costs, MARA is now able to scale faster than peers while driving meaningful cost efficiencies. Ownership has increased from just 3% to 54% of the sites where MARA operates, enabling up to a ~20% reduction in operating costs across more than half of its hash rate.